Shrinkflation!

Shrinkflation is the practice of reducing the size of a product while maintaining its sticker price. Raising the price per given amount is a strategy employed by companies, mainly in the food and beverage industries, to stealthily boost profit margins or maintain them in the face of rising input costs.

This has been going on for years.  I remember my mom complaining about cereal boxes that weren't full.  It's hard to believe a long time chocolatier did this, just in case you bought them for someone this Christmas:

This is how they looked last year:

This year:

If you bought these for a gift, you wouldn't know!  I bought Purdy's for Lexie.  I certainly hope they haven't changed their boxes.  I bought them through a charity!  I hope she doesn't read my blog.

I saw this I thought I would share: