Billy Joel never sells tickets to the front rows of his concerts.
Aside from wanting to beat the scalpers, he got tired of all the bored rich people staring up at him. “They don’t stand up, make noise, [they just] sit there,” he said. So now, he sends his road crew out to bring down the fans from the worst seats so they’ll be “people in the front row that are really happy to be there, real fans.” Although it’s only a small gesture, those people at the front enjoy an experience money can’t buy. Their joy spreads to create a vibrant atmosphere which fills the air and gets into the bloodstream of everybody else in the building. More artists need to take a page out of Billy Joel’s playbook.
